Slash by 42Agency | Kamil Rextin | Substack

We Had an Attribution Problem. So I Taught HubSpot’s AI to Solve It

At 42 Agency, we work with clients who run complex revenue stacks.

Jun 8 • Jessica Magaña

Last Touch attribution is like marketing suicide

Enterprise Measurement doesn't work with MTA models

May 20 • 42 Agency Team

Attribution is Broken. Here is the Math That Replaces It.

Most Enterprise marketing teams eventually end up in the same uncomfortable meeting.

May 5 • Katarina, Alejandra Céspedes, Mariana Torre, and Rameez Faheem

Stop Renaming the CMO. Start Leveling Up Your Team

Marketing is marketing. Not Engineering.

Apr 30 • Kamil Rextin

Small Gifts, Small Rooms

The ABM Playbook Nobody Runs

Apr 15 • Kamil Rextin

Most Popular

On Category Creation

Dec 15, 2021 • Kamil Rextin and Sebastian Cuervo

Using HubSpot Sequences for Outbound > Burn Your Domain

Oct 14, 2025 • Kamil Rextin

Unlearn what you’ve learned about content marketing.

Mar 23, 2023 • Ronnie Higgins and Sebastian Cuervo

Our Enterprise / Account Based Marketing Playbook

May 8, 2024 • Kamil Rextin

Slash by 42Agency

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