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Hubspot + MOPS
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Our CTV Playbook for B2B
Why you should invest in TV Ads
Nov 27 • 
Rameez Faheem
 and 
Alejandra Céspedes
LinkedIn Ads Aren’t Broken. You Just Haven’t Tested This Yet.
How to actually measure LinkedIn Ads
Nov 15 • 
Kamil Rextin
Forecasting in Demand Generation
The Curve Nobody Plans For
Oct 31 • 
Kamil Rextin
 and 
Alejandra Céspedes
Using HubSpot Sequences for Outbound > Burn Your Domain
Why HubSpot isn’t built for cold outreach — and how to keep your domain off every spam list on the internet
Oct 14 • 
Kamil Rextin
The Case for Middle-of-Funnel Marketing: Why MOFU Leads Beat Demo Requests
The Messy Middle in B2B Marketing
Sep 30 • 
Kamil Rextin
Brand is a performance lever
How qualitative research, message testing, and strategic activation make paid media work better — and why most performance teams miss the point
Sep 3 • 
Kamil Rextin
 and 
Alejandra Céspedes
The Sales Marketer
You read that right.
Jul 30 • 
Sebastian Cuervo
Most Popular
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On Category Creation
Dec 15, 2021 • Kamil Rextin and Sebastian Cuervo
Using HubSpot Sequences for Outbound > Burn Your Domain
Oct 14 • Kamil Rextin
Unlearn what you’ve learned about content marketing.
Mar 23, 2023 • Ronnie Higgins and Sebastian Cuervo
Our Facebook Ads Playbook for B2B SaaS
Nov 3, 2022 • Kamil Rextin
How we use AI at 42
Some thoughts on LLM / AI usage in Marketing
Jun 23 • 
Kamil Rextin
 and 
Alejandra Céspedes
Your Funnel is Broken
Hubspot + Salesforce doesn't have to be a pain.
May 13 • 
Kamil Rextin
 and 
Alejandra Céspedes
Our Youtube Playbook for B2B
How to scale B2B Demand Generation with Youtube
Dec 1, 2024 • 
Sebastian Cuervo
Marketing Measurement
Unlocking the Marketing Attribution Blackbox
Nov 5, 2024 • 
Kamil Rextin
It's a Marketer's Buffet!
Bonus Content Inside.
Nov 4, 2024 • 
Kamil Rextin
Enterprise Marketing Measurement
With Google Sheet Template
Oct 7, 2024 • 
Kamil Rextin
How to run customer interviews that work in B2B
B2B marketing broken? you probably aren’t talking to your customers.
Sep 4, 2024 • 
Sebastian Cuervo
 and 
Alejandra Céspedes
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B2B Marketing Playbooks, Content & Writing by the team behind 42 Agency
Recommendations
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HyperGrowth Partners
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~G~
Hypergrowth Leadership
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Carilu Dietrich
Delight Path
Delight Path
Ramli John
42
42 Agency
B2B Growth Agency

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