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B2B Growth Agency
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Essays
Playbooks
Hubspot + MOPS
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Using HubSpot Sequences for Outbound > Burn Your Domain
Why HubSpot isn’t built for cold outreach — and how to keep your domain off every spam list on the internet
Oct 14
•
Kamil Rextin
4
1
The Case for Middle-of-Funnel Marketing: Why MOFU Leads Beat Demo Requests
The Messy Middle in B2B Marketing
Sep 30
•
Kamil Rextin
3
Brand is a performance lever
How qualitative research, message testing, and strategic activation make paid media work better — and why most performance teams miss the point
Sep 3
•
Kamil Rextin
and
Alejandra Céspedes
2
The Sales Marketer
You read that right.
Jul 30
•
Sebastian Cuervo
4
2
How we use AI at 42
Some thoughts on LLM / AI usage in Marketing
Jun 23
•
Kamil Rextin
and
Alejandra Céspedes
3
2
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On Category Creation
Dec 15, 2021
•
Kamil Rextin
and
Sebastian Cuervo
2
Unlearn what you’ve learned about content marketing.
Mar 23, 2023
•
Ronnie Higgins
and
Sebastian Cuervo
9
How to use attribution to answer important questions in marketing.
Oct 19, 2022
•
Kathryn Dee
and
Sebastian Cuervo
13
Our Facebook Ads Playbook for B2B SaaS
Nov 3, 2022
•
Kamil Rextin
11
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Discussions
Your Funnel is Broken
Hubspot + Salesforce doesn't have to be a pain.
May 13
•
Kamil Rextin
and
Alejandra Céspedes
3
1
Our Youtube Playbook for B2B
How to scale B2B Demand Generation with Youtube
Dec 1, 2024
•
Sebastian Cuervo
3
Marketing Measurement
Unlocking the Marketing Attribution Blackbox
Nov 5, 2024
•
Kamil Rextin
It's a Marketer's Buffet!
Bonus Content Inside.
Nov 4, 2024
•
Kamil Rextin
3
Enterprise Marketing Measurement
With Google Sheet Template
Oct 7, 2024
•
Kamil Rextin
3
How to run customer interviews that work in B2B
B2B marketing broken? you probably aren’t talking to your customers.
Sep 4, 2024
•
Sebastian Cuervo
and
Alejandra Céspedes
5
Brand vs brand
the most confusing word in marketing & the 80/20 rule
Aug 8, 2024
•
Kamil Rextin
,
Alejandra Céspedes
, and
Sebastian Cuervo
3
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B2B Marketing Playbooks, Content & Writing by the team behind 42 Agency
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