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Hubspot + MOPS
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Our CTV Playbook for B2B
Why you should invest in TV Ads
Nov 27 • Rameez Faheem and Alejandra Céspedes
LinkedIn Ads Aren’t Broken. You Just Haven’t Tested This Yet.
How to actually measure LinkedIn Ads
Nov 15 • Kamil Rextin
Forecasting in Demand Generation
The Curve Nobody Plans For
Oct 31 • Kamil Rextin and Alejandra Céspedes
Using HubSpot Sequences for Outbound > Burn Your Domain
Why HubSpot isn’t built for cold outreach — and how to keep your domain off every spam list on the internet
Oct 14 • Kamil Rextin
The Case for Middle-of-Funnel Marketing: Why MOFU Leads Beat Demo Requests
The Messy Middle in B2B Marketing
Sep 30 • Kamil Rextin
Brand is a performance lever
How qualitative research, message testing, and strategic activation make paid media work better — and why most performance teams miss the point
Sep 3 • Kamil Rextin and Alejandra Céspedes
The Sales Marketer
You read that right.
Jul 30 • Sebastian Cuervo
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On Category Creation
Dec 15, 2021 • Kamil Rextin and Sebastian Cuervo
Using HubSpot Sequences for Outbound > Burn Your Domain
Oct 14 • Kamil Rextin
Unlearn what you’ve learned about content marketing.
Mar 23, 2023 • Ronnie Higgins and Sebastian Cuervo
Our Facebook Ads Playbook for B2B SaaS
Nov 3, 2022 • Kamil Rextin
How we use AI at 42
Some thoughts on LLM / AI usage in Marketing
Jun 23 • Kamil Rextin and Alejandra Céspedes
Your Funnel is Broken
Hubspot + Salesforce doesn't have to be a pain.
May 13 • Kamil Rextin and Alejandra Céspedes
Our Youtube Playbook for B2B
How to scale B2B Demand Generation with Youtube
Dec 1, 2024 • Sebastian Cuervo
Marketing Measurement
Unlocking the Marketing Attribution Blackbox
Nov 5, 2024 • Kamil Rextin
It's a Marketer's Buffet!
Bonus Content Inside.
Nov 4, 2024 • Kamil Rextin
Enterprise Marketing Measurement
With Google Sheet Template
Oct 7, 2024 • Kamil Rextin
How to run customer interviews that work in B2B
B2B marketing broken? you probably aren’t talking to your customers.
Sep 4, 2024 • Sebastian Cuervo and Alejandra Céspedes
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Slash by 42Agency
B2B Marketing Playbooks, Content & Writing by the team behind 42 Agency
Recommendations
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HyperGrowth Partners
HyperGrowth Partners
~G~
MKT1 Newsletter with Emily Kramer
MKT1 Newsletter with Emily Kramer
Emily Kramer
The GTMnow Newsletter (by GTMfund)
The GTMnow Newsletter (by GTMfund)
GTMnow
Delight Path
Delight Path
Ramli John
Hypergrowth Leadership
Hypergrowth Leadership
Carilu Dietrich
42
42 Agency
B2B Growth Agency

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