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Marketing is neither science nor art.Quick favor - Before you start reading, please fill out the audience survey so we can write better essays for you (and we’d like to know who you all are) - it takes 30 secs Community Plugs Our friend Prashanth is looking for his next role. He has: - 13 years of experience in
Sebastian Cuervo
and
Adrienne Barnes
Feb 9
9
8 SaaS-Specific Benchmarks to Help You with Setting Your Annual Plan and Quarterly OKRs Quick favor - Before you start reading, please fill out the audience survey so we can write better essays for you (and we’d like to know who you all are) - it takes 30 secs Community Plugs Are you hiring for - revenue operations, SEO, SFDC admin, demand generation talent?
Kamil Rextin
Jan 12
6
Product + Content marketing = Engaging content Quick favor - Before you start reading, please fill out the audience survey so we can write better essays for you (and we’d like to know who you all are) - it takes 30 secs We are prone to believe that the further along from conversion your ICP is, the less they need to know…
Sebastian Cuervo
and
Vikash Koushik
Mar 2
7
PLG: One-Act Play in Three Scenes What is PLG, and what does its future look like?
Vic Davis
and
Sebastian Cuervo
Jan 4
5

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Happy HolidaysFrom our entire team
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Dec 21, 2022
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Zooming in and out - Performance beyond Ad platforms. Optimize for humans, not machines.
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Performance Creatives - The Need to Break Patterns in B2B SaaSYou compete against all ads, bold creatives are essential.
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Our Facebook Ads Playbook for B2B SaaS Yes Facebook can work for B2B, even enterprise.
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How to use attribution to answer important questions in marketing.Editors Note: To attribute or not to attribute, that is the question. Ask ten folks what attribution means, and you'll likely get ten answers. We don't…
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Transitioning to Strategic Marketing Operations: Lessons from Formula 1 Marketing ops managers who read this post should learn what they can do to position themselves as strategic partners to the other functions of the…
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Corrections are great times to get things rightQuick favor - Before you start reading, please fill out the audience survey so we can write better essays for you (and we’d like to know who you all…
Jon Itkin
Sep 14, 2022
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Here’s How we Use Databox to Optimize $1.5M in Paid Ad Spend Every MonthPerformance + Reporting + Analysis
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and
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1
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and
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12
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Kamil Rextin
9
How to run killer LinkedIn Ads for B2B
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and
Eugene
5
Marketing is neither science nor art.
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and
Adrienne Barnes
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42Slash

42Slash

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