42 Slash

Home
42/ Minis
42/ Essays
42/ Dot
42/ Lab
42/ Audio
Write for us
About
Ad Fatigue is not always about creatives.
One of our clients updated all Facebook placements with a single creative that had the objective of positioning their new brand + converting. After…
 • 
Carlos
Creatives are more than a remix
Advertising uses graphic representations to connect brands with buyers. The more your brand resonates, the easier you can capture value and turn it into…
 • 
Alejandra Céspedes
 and 
Sebastian Cuervo
PLG is a journey, not a place.
It seems PLG is a relatively intuitive process, but it is pretty complex once you consider how the entire marketing infrastructure, operations, and…
 • 
Minami Rojas
 and 
Sebastian Cuervo
Most Popular
View all
On Category Creation
 • Kamil Rextin and Sebastian Cuervo
Unlearn what you’ve learned about content marketing.
 • Sebastian Cuervo and Ronnie Higgins
How to use attribution to answer important questions in marketing.
 • Kathryn Dee and Sebastian Cuervo
Our Facebook Ads Playbook for B2B SaaS
 • Kamil Rextin
Marketing is neither science nor art.
 • Sebastian Cuervo and Adrienne Barnes
New
Top
Community
Account Based What?
Marketers are doing mental gymnastics, trying to define and redefine ABM. Then vendors are falling over themselves to sell new technologies at 100,000…
 • 
Kamil Rextin
2
B2B SaaS paid media mistakes and how to avoid them.
Community Plug - Our friends at Float are hiring. Are you a Senior Growth Marketing Manager or a Product Marketing Manager? Check out their openings and…
 • 
Kamil Rextin
Demand Generation Demystified
What is Demand Generation? If you believe the gurus on social media selling services, demand generation is about putting out content, amplifying it with…
 • 
Kamil Rextin
A Hubspot Playbook for realizing your CRM dreams
Quick favor - Before you start reading, please fill out the audience survey so we can write better essays for you (and we’d like to know who you all…
 • 
Kamil Rextin
Stop Solving Problems
Marketers love solving problems. If you spend more than 20 mins on LinkedIn or Twitter on any given day, you will notice a couple of clear story…
 • 
Sebastian Cuervo
Performance Agencies are Terrible
"There is no magic. There is only knowledge, more or less hidden." ― Gene Wolfe, Shadow & Claw Recently, we began running qualitative research to…
 • 
Sebastian Cuervo
Unlearn what you’ve learned about content marketing.
Traditional content tactics are insufficient to survive and win over the next decade.
 • 
Sebastian Cuervo
 and 
Ronnie Higgins
42 Slash
42 Slash
A publication on B2B marketing.
Recommendations
View all 10
Lenny's Newsletter
Lenny's NewsletterLenny Rachitsky
Kevan Lee
Kevan LeeKevan Lee
The Profile
The ProfilePolina Pompliano
Oversharing
OversharingAli Griswold
MKT1 Newsletter
MKT1 NewsletterEmily Kramer of MKT1
© 2023 42/Agency
Privacy ∙ Terms ∙ Collection notice
Start WritingGet the app
Substack is the home for great writing