42Slash
Subscribe
Sign in
Home
42/ Audio
42DOT
42/ Lab
42/ Essays
Write for us
Archive
About
Share this publication
42Slash
www.42slash.com
Copy link
Twitter
Facebook
Email
42Slash
A publication on B2B Marketing
Launched 5 years ago
Subscribe
No thanks
By registering you agree to Substack's
Terms of Service
, our
Privacy Policy
, and our
Information Collection Notice
PLG: One-Act Play in Three Scenes
What is PLG, and what does its future look like?
Vic Davis
and
Sebastian Cuervo
Jan 4
4
Happy Holidays
From our entire team
Sebastian Cuervo
Dec 21, 2022
4
8 SaaS-Specific Benchmarks to Help You with Setting Your Annual Plan and Quarterly OKRs
Quick favor - Before you start reading, please fill out the audience survey so we can write better essays for you (and we’d like to know who you all are) - it takes 30 secs Community Plugs Are you hiring for - revenue operations, SEO, SFDC admin, demand generation talent?
Kamil Rextin
Jan 12
5
Zooming in and out - Performance beyond Ad platforms.
Optimize for humans, not machines.
Michael Lorenzos
,
Rabia Shahid
, and
Sebastian Cuervo
Dec 1, 2022
5
Most popular
On Category Creation
Kamil Rextin
and
Sebastian Cuervo
1
How to use attribution to answer important questions in marketing.
Kathryn Dee
and
Sebastian Cuervo
11
Our Facebook Ads Playbook for B2B SaaS
Kamil Rextin
8
How to run killer LinkedIn Ads for B2B
Sebastian Cuervo
and
Eugene
4
8 SaaS-Specific Benchmarks to Help You with Setting Your Annual Plan and Quarterly OKRs
Kamil Rextin
5
Zooming in and out - Performance beyond Ad platforms.
Michael Lorenzos
,
Rabia Shahid
, and
Sebastian Cuervo
5
See all popular
New
Community
Performance Creatives - The Need to Break Patterns in B2B SaaS
You compete against all ads, bold creatives are essential.
Sebastian Cuervo
,
Alejandra Céspedes
, and
Rabia
Nov 16, 2022
3
2
Our Facebook Ads Playbook for B2B SaaS
Yes Facebook can work for B2B, even enterprise.
Kamil Rextin
Nov 3, 2022
8
How to use attribution to answer important questions in marketing.
Editors Note: To attribute or not to attribute, that is the question. Ask ten folks what attribution means, and you'll likely get ten answers. We don't…
Kathryn Dee
and
Sebastian Cuervo
Oct 19, 2022
11
Transitioning to Strategic Marketing Operations: Lessons from Formula 1
Marketing ops managers who read this post should learn what they can do to position themselves as strategic partners to the other functions of the…
Osman Sheikhnureldin
Sep 28, 2022
4
Corrections are great times to get things right
Quick favor - Before you start reading, please fill out the audience survey so we can write better essays for you (and we’d like to know who you all…
Jon Itkin
Sep 14, 2022
4
Here’s How we Use Databox to Optimize $1.5M in Paid Ad Spend Every Month
Performance + Reporting + Analysis
Eugene
and
Sebastian Cuervo
Aug 31, 2022
4
Our Twitter Ads Playbook
#printingmoney #conversiontracking #demandgeneration
Kamil Rextin
and
Sebastian Cuervo
Aug 24, 2022
5
What is Media Marketing?
In this episode, we chat with Ronnie Higgins, a content marketing professional with decades of experience. Among the many topics we discuss, we discuss…
Sebastian Cuervo
Aug 12, 2022
See all
Most popular
On Category Creation
Kamil Rextin
and
Sebastian Cuervo
1
How to use attribution to answer important questions in marketing.
Kathryn Dee
and
Sebastian Cuervo
11
Our Facebook Ads Playbook for B2B SaaS
Kamil Rextin
8
How to run killer LinkedIn Ads for B2B
Sebastian Cuervo
and
Eugene
4
8 SaaS-Specific Benchmarks to Help You with Setting Your Annual Plan and Quarterly OKRs
Kamil Rextin
5
Zooming in and out - Performance beyond Ad platforms.
Michael Lorenzos
,
Rabia Shahid
, and
Sebastian Cuervo
5
See all popular
42Slash
A publication on B2B Marketing
Subscribe
Recommendations
View all 9
Lenny's Newsletter
Lenny Rachitsky
MKT1 Newsletter
Emily Kramer of MKT1
The A to Z of Media Planning
Matt Prentis
Samuel Brealey
Samuel Brealey
Internet Musings.
Jess Joyce
42Slash
Subscribe
About
Archive
Recommendations
Sitemap
This site requires JavaScript to run correctly. Please
turn on JavaScript
or unblock scripts