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Marketing is neither science nor art.
Quick favor - Before you start reading, please fill out the audience survey so we can write better essays for you (and we’d like to know who you all are) - it takes 30 secs Community Plugs Our friend Prashanth is looking for his next role. He has: - 13 years of experience in
Sebastian Cuervo
and
Adrienne Barnes
Feb 9
9
8 SaaS-Specific Benchmarks to Help You with Setting Your Annual Plan and Quarterly OKRs
Quick favor - Before you start reading, please fill out the audience survey so we can write better essays for you (and we’d like to know who you all are) - it takes 30 secs Community Plugs Are you hiring for - revenue operations, SEO, SFDC admin, demand generation talent?
Kamil Rextin
Jan 12
6
Product + Content marketing = Engaging content
Quick favor - Before you start reading, please fill out the audience survey so we can write better essays for you (and we’d like to know who you all are) - it takes 30 secs We are prone to believe that the further along from conversion your ICP is, the less they need to know…
Sebastian Cuervo
and
Vikash Koushik
Mar 2
7
PLG: One-Act Play in Three Scenes
What is PLG, and what does its future look like?
Vic Davis
and
Sebastian Cuervo
Jan 4
5
Most popular
On Category Creation
Kamil Rextin
and
Sebastian Cuervo
1
How to use attribution to answer important questions in marketing.
Kathryn Dee
and
Sebastian Cuervo
12
Our Facebook Ads Playbook for B2B SaaS
Kamil Rextin
9
How to run killer LinkedIn Ads for B2B
Sebastian Cuervo
and
Eugene
5
Marketing is neither science nor art.
Sebastian Cuervo
and
Adrienne Barnes
9
Product + Content marketing = Engaging content
Sebastian Cuervo
and
Vikash Koushik
7
See all popular
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Happy Holidays
From our entire team
Sebastian Cuervo
Dec 21, 2022
4
Zooming in and out - Performance beyond Ad platforms.
Optimize for humans, not machines.
Michael Lorenzos
,
Rabia Shahid
, and
Sebastian Cuervo
Dec 1, 2022
6
Performance Creatives - The Need to Break Patterns in B2B SaaS
You compete against all ads, bold creatives are essential.
Sebastian Cuervo
,
Alejandra Céspedes
, and
Rabia
Nov 16, 2022
4
2
Our Facebook Ads Playbook for B2B SaaS
Yes Facebook can work for B2B, even enterprise.
Kamil Rextin
Nov 3, 2022
9
How to use attribution to answer important questions in marketing.
Editors Note: To attribute or not to attribute, that is the question. Ask ten folks what attribution means, and you'll likely get ten answers. We don't…
Kathryn Dee
and
Sebastian Cuervo
Oct 19, 2022
12
Transitioning to Strategic Marketing Operations: Lessons from Formula 1
Marketing ops managers who read this post should learn what they can do to position themselves as strategic partners to the other functions of the…
Osman Sheikhnureldin
Sep 28, 2022
5
Corrections are great times to get things right
Quick favor - Before you start reading, please fill out the audience survey so we can write better essays for you (and we’d like to know who you all…
Jon Itkin
Sep 14, 2022
5
Here’s How we Use Databox to Optimize $1.5M in Paid Ad Spend Every Month
Performance + Reporting + Analysis
Eugene
and
Sebastian Cuervo
Aug 31, 2022
4
See all
Most popular
On Category Creation
Kamil Rextin
and
Sebastian Cuervo
1
How to use attribution to answer important questions in marketing.
Kathryn Dee
and
Sebastian Cuervo
12
Our Facebook Ads Playbook for B2B SaaS
Kamil Rextin
9
How to run killer LinkedIn Ads for B2B
Sebastian Cuervo
and
Eugene
5
Marketing is neither science nor art.
Sebastian Cuervo
and
Adrienne Barnes
9
Product + Content marketing = Engaging content
Sebastian Cuervo
and
Vikash Koushik
7
See all popular
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