42/ Essays

Critical opinions for the B2B SaaS niche.

Moving beyond brand & performance - introducing a new framework
and
6
Yet Another False Dichotomy
3
What do intentions sum up to be?
and
2
Leads? Leads who? MQL / SQL / PQL
and
1
Last Essay for 2021
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Hubspot / SEO & Inbound
and
2
4
Freemium & Network Effects. A chat with Clair Byrd from Wing VC
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