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42/ Essays
Critical essays for B2B SaaS outliers.
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Even SDRs hate their job (but they don't have to)
Community Plugs Minerva is hiring a Senior Growth Marketer who can take charge of their strategic growth endeavors. Be sure to check out their opening…
Aug 27
•
Sebastian Cuervo
and
Vikash Koushik
4
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Even SDRs hate their job (but they don't have to)
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Getting the most out of your organic traffic each month
We want to thank our sponsor, RevenueHero, who keeps 42/ free for you. RevenueHero helps GTM teams increase pipeline by qualifying and showing the right…
Jul 30
•
Nate Turner
6
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Getting the most out of your organic traffic each month
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1
You can't eliminate bias within your marketing team
(but here’s what you can do instead)
Jul 9
•
Sebastian Cuervo
and
Ritoban Mukherjee
6
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You can't eliminate bias within your marketing team
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Brand is Inevitable
Before you start reading please consider filling out our audience survey. The more we get to know you and what you want to read, the better essays we…
Jun 18
•
Sebastian Cuervo
and
Marissa
6
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Brand is Inevitable
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PLG is a journey, not a place.
It seems PLG is a relatively intuitive process, but it is pretty complex once you consider how the entire marketing infrastructure, operations, and…
May 18
•
Minami Rojas
and
Sebastian Cuervo
1
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PLG is a journey, not a place.
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Unlearn what you’ve learned about content marketing.
Traditional content tactics are insufficient to survive and win over the next decade.
Mar 23
•
Ronnie Higgins
and
Sebastian Cuervo
7
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Unlearn what you’ve learned about content marketing.
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Marketing is neither science nor art.
Quick favor - Before you start reading, please fill out the audience survey so we can write better essays for you (and we’d like to know who you all…
Feb 9
•
Sebastian Cuervo
and
Adrienne Barnes
10
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Marketing is neither science nor art.
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