42Slash | Kamil Rextin | Substack

42/ Essays

Critical opinions for the B2B SaaS niche.

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You compete against all ads, bold creatives are essential.

Sebastian Cuervo

,

Alejandra Céspedes

, and

Nov 16

Quick favor - Before you start reading, please fill out the audience survey so we can write better essays for you (and we’d like to know who you all…

Sep 14

Where the dark side goes to promote their stuff - 𝗞𝗲𝗻 𝗖𝗵𝗼𝘄

Sebastian Cuervo

Jul 27

Moving beyond brand & performance - introducing a new framework

Sebastian Cuervo

and

Jun 8

Yet Another False Dichotomy

Sebastian Cuervo

Apr 6

What do intentions sum up to be?

and

Sebastian Cuervo

Feb 8

Leads? Leads who? MQL / SQL / PQL

and

Sebastian Cuervo

Jan 12

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