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How to run customer interviews that work in B2B
B2B marketing broken? you probably aren’t talking to your customers.
 • 
Sebastian Cuervo
 and 
Alejandra Céspedes

August 2024

Brand vs brand
the most confusing word in marketing & the 80/20 rule
 • 
Kamil Rextin
, 
Alejandra Céspedes
, and 
Sebastian Cuervo

June 2024

Enterprise Playbooks
Some ideas & playbooks you can execute
 • 
Kamil Rextin
 and 
Alejandra Céspedes

May 2024

Our Enterprise / Account Based Marketing Playbook
Welcome to 42Slash by 42 Agency
 • 
Kamil Rextin

April 2024

So Long, and Thanks for All the Fish
What is happening with 42/ & why we didn't sell it.
 • 
Kamil Rextin
1

October 2023

Marketing Planning & Risk Management.
Or how Marketing has lost its soul
 • 
Sebastian Cuervo
 and 
Cristina Daroca

September 2023

Does Data Ever Lie?
Torture it long enough & it will tell you exactly what you want?
 • 
Kamil Rextin
4
SaaStr isn't a diSaaStr (but pitching is).
Last week, we had the opportunity to attend SaaStr. We rented a limo to meet great folks (more on that later), heard excellent talks, and learned a TON…
 • 
Sebastian Cuervo
Hubspot Weekly 03 - Value Equal Branch
If you are like me, you want to segment a Hubspot Workflows based on met conditions.
 • 
Kamil Rextin
Performance Marketing Contradictions
1. Prioritizing agile revenue vs. strategic brand efforts It's a difficult time for marketers; showing up and demonstrating your dept is a revenue…
 • 
Sebastian Cuervo

August 2023

Even SDRs hate their job (but they don't have to)
Community Plugs
 • 
Sebastian Cuervo
 and 
Vikash Koushik
Hubspot Weekly 02 - Campaigns & Measurement
Tactical - Bundle & Unbundle Marketing Campaigns
 • 
Kamil Rextin
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