The Case for Middle-of-Funnel Marketing: Why MOFU Leads Beat Demo Requests

The Messy Middle in B2B Marketing

Sep 30 • 

Kamil Rextin

3

Brand is a performance lever

How qualitative research, message testing, and strategic activation make paid media work better — and why most performance teams miss the point

Sep 3 • 

Kamil Rextin

 and 

Alejandra Céspedes

2

July 2025

The Sales Marketer

You read that right.

Jul 30 • 

Sebastian Cuervo

4

2

June 2025

How we use AI at 42

Some thoughts on LLM / AI usage in Marketing

Jun 23 • 

Kamil Rextin

 and 

Alejandra Céspedes

3

2

May 2025

Your Funnel is Broken

Hubspot + Salesforce doesn't have to be a pain.

May 13 • 

Kamil Rextin

 and 

Alejandra Céspedes

3

1

December 2024

Our Youtube Playbook for B2B

How to scale B2B Demand Generation with Youtube

Dec 1, 2024 • 

Sebastian Cuervo

3

November 2024

Marketing Measurement

Unlocking the Marketing Attribution Blackbox

Nov 5, 2024 • 

Kamil Rextin

It's a Marketer's Buffet!

Bonus Content Inside.

Nov 4, 2024 • 

Kamil Rextin

3

October 2024

Enterprise Marketing Measurement

With Google Sheet Template

Oct 7, 2024 • 

Kamil Rextin

3

September 2024

How to run customer interviews that work in B2B

B2B marketing broken? you probably aren’t talking to your customers.

Sep 4, 2024 • 

Sebastian Cuervo

 and 

Alejandra Céspedes

5

August 2024

Brand vs brand

the most confusing word in marketing & the 80/20 rule

Aug 8, 2024 • 

Kamil Rextin

, 

Alejandra Céspedes

, and 

Sebastian Cuervo

3

June 2024

Enterprise Playbooks

Some ideas & playbooks you can execute

Jun 3, 2024 • 

Kamil Rextin

 and 

Alejandra Céspedes

6