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8 SaaS-Specific Benchmarks to Help You with Setting Your Annual Plan and Quarterly OKRs
Quick favor - Before you start reading, please fill out the audience survey so we can write better essays for you (and we’d like to know who you all…
Kamil Rextin
Jan 12
5
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8 SaaS-Specific Benchmarks to Help You with Setting Your Annual Plan and Quarterly OKRs
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PLG: One-Act Play in Three Scenes
What is PLG, and what does its future look like?
Vic Davis
and
Sebastian Cuervo
Jan 4
4
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PLG: One-Act Play in Three Scenes
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December 2022
Happy Holidays
From our entire team
Sebastian Cuervo
Dec 21, 2022
4
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Happy Holidays
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Zooming in and out - Performance beyond Ad platforms.
Optimize for humans, not machines.
Michael Lorenzos
,
Rabia Shahid
, and
Sebastian Cuervo
Dec 1, 2022
5
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Zooming in and out - Performance beyond Ad platforms.
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November 2022
Performance Creatives - The Need to Break Patterns in B2B SaaS
You compete against all ads, bold creatives are essential.
Sebastian Cuervo
,
Alejandra Céspedes
, and
Rabia
Nov 16, 2022
3
2
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Performance Creatives - The Need to Break Patterns in B2B SaaS
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Our Facebook Ads Playbook for B2B SaaS
Yes Facebook can work for B2B, even enterprise.
Kamil Rextin
Nov 3, 2022
8
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Our Facebook Ads Playbook for B2B SaaS
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October 2022
How to use attribution to answer important questions in marketing.
Editors Note: To attribute or not to attribute, that is the question. Ask ten folks what attribution means, and you'll likely get ten answers. We don't…
Kathryn Dee
and
Sebastian Cuervo
Oct 19, 2022
11
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How to use attribution to answer important questions in marketing.
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September 2022
Transitioning to Strategic Marketing Operations: Lessons from Formula 1
Marketing ops managers who read this post should learn what they can do to position themselves as strategic partners to the other functions of the…
Osman Sheikhnureldin
Sep 28, 2022
4
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Transitioning to Strategic Marketing Operations: Lessons from Formula 1
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Corrections are great times to get things right
Quick favor - Before you start reading, please fill out the audience survey so we can write better essays for you (and we’d like to know who you all…
Jon Itkin
Sep 14, 2022
4
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Corrections are great times to get things right
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August 2022
Here’s How we Use Databox to Optimize $1.5M in Paid Ad Spend Every Month
Performance + Reporting + Analysis
Eugene
and
Sebastian Cuervo
Aug 31, 2022
4
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Here’s How we Use Databox to Optimize $1.5M in Paid Ad Spend Every Month
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Our Twitter Ads Playbook
#printingmoney #conversiontracking #demandgeneration
Kamil Rextin
and
Sebastian Cuervo
Aug 24, 2022
5
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Our Twitter Ads Playbook
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What is Media Marketing?
In this episode, we chat with Ronnie Higgins, a content marketing professional with decades of experience. Among the many topics we discuss, we discuss…
Sebastian Cuervo
Aug 12, 2022
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What is Media Marketing?
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