You’re Not Nike, and That’s the Point

Why mentions of “brand building” are down 79%.

Mar 12 • Kamil Rextin and Anita Moorthy

6

3

February 2026

Introducing Forward Deployed GTM

A new model for service delivery for AI GTM tools

Feb 25 • Kamil Rextin and Mariana Torre

7

2

The 3 Layers of Enterprise GTM

Why CTV wont show in your Salesforce Lead Source but it works.

Feb 10 • Kamil Rextin

4

Why We Fix Your CRM Before We Spend a Dollar on Ads.

Our Operating Model

Feb 5 • Rameez Faheem and Katarina

5

1

January 2026

Paid Media Isn’t The Problem

Last quarter, a B2B SaaS company came to us with a familiar complaint: “Our paid media isn’t working.”

Jan 20 • 42 Agency Team

11

1

November 2025

Our CTV Playbook for B2B

Why you should invest in TV Ads

Nov 27, 2025 • Rameez Faheem and Alejandra Céspedes

5

LinkedIn Ads Aren’t Broken. You Just Haven’t Tested This Yet.

How to actually measure LinkedIn Ads

Nov 15, 2025 • Kamil Rextin

3

1

October 2025

Forecasting in Demand Generation

The Curve Nobody Plans For

Oct 31, 2025 • Kamil Rextin and Alejandra Céspedes

7

Using HubSpot Sequences for Outbound > Burn Your Domain

Why HubSpot isn’t built for cold outreach — and how to keep your domain off every spam list on the internet

Oct 14, 2025 • Kamil Rextin

4

1

September 2025

The Case for Middle-of-Funnel Marketing: Why MOFU Leads Beat Demo Requests

The Messy Middle in B2B Marketing

Sep 30, 2025 • Kamil Rextin

5

1

Brand is a performance lever

How qualitative research, message testing, and strategic activation make paid media work better — and why most performance teams miss the point

Sep 3, 2025 • Kamil Rextin and Alejandra Céspedes

3

July 2025

The Sales Marketer

You read that right.

Jul 30, 2025 • Sebastian Cuervo

5

2