We Had an Attribution Problem. So I Taught HubSpot’s AI to Solve It

At 42 Agency, we work with clients who run complex revenue stacks.

Jun 8 • Jessica Magaña

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May 2026

Last Touch attribution is like marketing suicide

Enterprise Measurement doesn't work with MTA models

May 20 • 42 Agency Team

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Attribution is Broken. Here is the Math That Replaces It.

Most Enterprise marketing teams eventually end up in the same uncomfortable meeting.

May 5 • Katarina, Alejandra Céspedes, Mariana Torre, and Rameez Faheem

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April 2026

Stop Renaming the CMO. Start Leveling Up Your Team

Marketing is marketing. Not Engineering.

Apr 30 • Kamil Rextin

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Small Gifts, Small Rooms

The ABM Playbook Nobody Runs

Apr 15 • Kamil Rextin

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March 2026

You’re Not Nike, and That’s the Point

Why mentions of “brand building” are down 79%.

Mar 12 • Kamil Rextin and Anita Moorthy

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February 2026

Introducing Forward Deployed GTM

A new model for service delivery for AI GTM tools

Feb 25 • Kamil Rextin and Mariana Torre

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The 3 Layers of Enterprise GTM

Why CTV wont show in your Salesforce Lead Source but it works.

Feb 10 • Kamil Rextin

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Why We Fix Your CRM Before We Spend a Dollar on Ads.

Our Operating Model

Feb 5 • Rameez Faheem and Katarina

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January 2026

Paid Media Isn’t The Problem

Last quarter, a B2B SaaS company came to us with a familiar complaint: “Our paid media isn’t working.”

Jan 20 • 42 Agency Team

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November 2025

Our CTV Playbook for B2B

Why you should invest in TV Ads

Nov 27, 2025 • Rameez Faheem and Alejandra Céspedes

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LinkedIn Ads Aren’t Broken. You Just Haven’t Tested This Yet.

How to actually measure LinkedIn Ads

Nov 15, 2025 • Kamil Rextin

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