The 3 Layers of Enterprise GTM

Why CTV wont show in your Salesforce Lead Source but it works.

6 hrs ago • Kamil Rextin

2

Why We Fix Your CRM Before We Spend a Dollar on Ads.

Our Operating Model

Feb 5 • Rameez Faheem and Katarina

1

1

January 2026

Paid Media Isn’t The Problem

Last quarter, a B2B SaaS company came to us with a familiar complaint: “Our paid media isn’t working.”

Jan 20 • 42 Agency Team

10

November 2025

Our CTV Playbook for B2B

Why you should invest in TV Ads

Nov 27, 2025 • Rameez Faheem and Alejandra Céspedes

3

LinkedIn Ads Aren’t Broken. You Just Haven’t Tested This Yet.

How to actually measure LinkedIn Ads

Nov 15, 2025 • Kamil Rextin

2

1

October 2025

Forecasting in Demand Generation

The Curve Nobody Plans For

Oct 31, 2025 • Kamil Rextin and Alejandra Céspedes

7

Using HubSpot Sequences for Outbound > Burn Your Domain

Why HubSpot isn’t built for cold outreach — and how to keep your domain off every spam list on the internet

Oct 14, 2025 • Kamil Rextin

4

1

September 2025

The Case for Middle-of-Funnel Marketing: Why MOFU Leads Beat Demo Requests

The Messy Middle in B2B Marketing

Sep 30, 2025 • Kamil Rextin

5

1

Brand is a performance lever

How qualitative research, message testing, and strategic activation make paid media work better — and why most performance teams miss the point

Sep 3, 2025 • Kamil Rextin and Alejandra Céspedes

3

July 2025

The Sales Marketer

You read that right.

Jul 30, 2025 • Sebastian Cuervo

5

2

June 2025

How we use AI at 42

Some thoughts on LLM / AI usage in Marketing

Jun 23, 2025 • Kamil Rextin and Alejandra Céspedes

4

2

1

May 2025

Your Funnel is Broken

Hubspot + Salesforce doesn't have to be a pain.

May 13, 2025 • Kamil Rextin and Alejandra Céspedes

4

1

2