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How to create a GTM tech stack aligning Marketing, Sales and Customer Support
Before we get started, we want to thank Sibil Samuel for all of his help with this piece. Honestly, this is just the result of a fruitful conversation…
Sebastian Cuervo
May 13
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How to create a GTM tech stack aligning Marketing, Sales and Customer Support
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Conversation: Marketing functions and frameworks with Emily Kramer
Listen now (41 min) | From war to climate change, from Ukraine to Yemen, different parts of the world are hurting right now. 42 Agency is asking our…
Kamil Rextin
Apr 12
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Conversation: Marketing functions and frameworks with Emily Kramer
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The Classic - Brand vs. Performance Debate
Yet Another False Dichotomy
Sebastian Cuervo
Apr 6
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The Classic - Brand vs. Performance Debate
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Single View of a Customer
Editors Note: Vikash & I met like most folks who work in tech... via Twitter :) We exchanged a lot of notes & I finally managed to get him to sit down…
Vikash Koushik
Mar 23
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Single View of a Customer
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Conversation: Aligning Sales and Marketing for Growth with Katie Paterson
Listen now (32 min) | From war to climate change, from Ukraine to Yemen, different parts of the world are hurting right now. 42 Agency is asking our…
Kamil Rextin
Mar 17
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Conversation: Aligning Sales and Marketing for Growth with Katie Paterson
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Conversation: Communication and Communities with Janessa Lantz
Listen now (41 min) | From war to climate change, from Ukraine to Yemen, different parts of the world are hurting right now. 42 Agency is asking our…
Kamil Rextin
Mar 10
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Conversation: Communication and Communities with Janessa Lantz
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Conversation: Financial KPIs and Marketing with Dave Bunce
Listen now (38 min) | In this episode, we chat with Dave Bunce, CEO at Morphio. Among the many subjects we touch upon, we discuss the importance of…
Kamil Rextin
Feb 24
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Conversation: Financial KPIs and Marketing with Dave Bunce
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Conversation: Brand Marketing for B2B SaaS by Amrita Gurney
Listen now (35 min) | In this episode, we chat with Amrita Gurney, Head of Marketing at Float. Among the many subjects we touch upon, we thoroughly…
Kamil Rextin
Feb 17
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Conversation: Brand Marketing for B2B SaaS by Amrita Gurney
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Conversation: In-depth ABM with Dave Rigotti.
Listen now (42 min) | In this episode, we chat with Dave Rigotti, Co-founder, and CEO at Inflection.io. We discuss how he moved from Microsoft to the…
Kamil Rextin
Feb 14
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Conversation: In-depth ABM with Dave Rigotti.
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Does intent mean anything?
What do intentions sum up to be?
Kamil Rextin
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Sebastian Cuervo
Feb 8
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Does intent mean anything?
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Conversation: Bottoms-up marketing with Stella Garber
Listen now (30 min) | In this episode, we chat with Stella Garber, former Head of Marketing at Trello. This episode is fantastic to learn more about…
Kamil Rextin
Jan 27
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Conversation: Bottoms-up marketing with Stella Garber
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Conversation: Intent data with Tukan Das
Listen now (30 min) | In this episode, we chat with Tukan Das, CEO at LeadSift. We discuss intent, what works and what does not with intent data, and…
Kamil Rextin
Jan 20
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Conversation: Intent data with Tukan Das
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