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Technical essays on marketing operations and demand generation.
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A Hubspot Playbook for realizing your CRM dreams
Quick favor - Before you start reading, please fill out the audience survey so we can write better essays for you (and we’d like to know who you all…
 • 
Kamil Rextin
Product + Content marketing = Engaging content
Quick favor - Before you start reading, please fill out the audience survey so we can write better essays for you (and we’d like to know who you all…
 • 
Vikash Koushik
 and 
Sebastian Cuervo
8 SaaS-Specific Benchmarks to Help You with Setting Your Annual Plan and Quarterly OKRs
Quick favor - Before you start reading, please fill out the audience survey so we can write better essays for you (and we’d like to know who you all…
 • 
Kamil Rextin
Zooming in and out - Performance beyond Ad platforms.
Optimize for humans, not machines.
 • 
Michael Lorenzos
, 
Rabia Shahid
, and 
Sebastian Cuervo
Our Facebook Ads Playbook for B2B SaaS
Yes Facebook can work for B2B, even enterprise.
 • 
Kamil Rextin
How to use attribution to answer important questions in marketing.
Editors Note: To attribute or not to attribute, that is the question. Ask ten folks what attribution means, and you'll likely get ten answers. We don't…
 • 
Kathryn Dee
 and 
Sebastian Cuervo
Transitioning to Strategic Marketing Operations: Lessons from Formula 1
Marketing ops managers who read this post should learn what they can do to position themselves as strategic partners to the other functions of the…
 • 
Osman Sheikhnureldin
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