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Technical essays on marketing operations and demand generation.
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A Hubspot Playbook for realizing your CRM dreams
Quick favor - Before you start reading, please fill out the audience survey so we can write better essays for you (and we’d like to know who you all…
Apr 20
•
Kamil Rextin
4
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A Hubspot Playbook for realizing your CRM dreams
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Product + Content marketing = Engaging content
Quick favor - Before you start reading, please fill out the audience survey so we can write better essays for you (and we’d like to know who you all…
Mar 2
•
Vikash Koushik
and
Sebastian Cuervo
9
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Product + Content marketing = Engaging content
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8 SaaS-Specific Benchmarks to Help You with Setting Your Annual Plan and Quarterly OKRs
Quick favor - Before you start reading, please fill out the audience survey so we can write better essays for you (and we’d like to know who you all…
Jan 12
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Kamil Rextin
7
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8 SaaS-Specific Benchmarks to Help You with Setting Your Annual Plan and Quarterly OKRs
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Zooming in and out - Performance beyond Ad platforms.
Optimize for humans, not machines.
Dec 1, 2022
•
Michael Lorenzos
,
Rabia Shahid
, and
Sebastian Cuervo
7
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Zooming in and out - Performance beyond Ad platforms.
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Our Facebook Ads Playbook for B2B SaaS
Yes Facebook can work for B2B, even enterprise.
Nov 3, 2022
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Kamil Rextin
10
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Our Facebook Ads Playbook for B2B SaaS
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How to use attribution to answer important questions in marketing.
Editors Note: To attribute or not to attribute, that is the question. Ask ten folks what attribution means, and you'll likely get ten answers. We don't…
Oct 19, 2022
•
Kathryn Dee
and
Sebastian Cuervo
12
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How to use attribution to answer important questions in marketing.
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Transitioning to Strategic Marketing Operations: Lessons from Formula 1
Marketing ops managers who read this post should learn what they can do to position themselves as strategic partners to the other functions of the…
Sep 28, 2022
•
Osman Sheikhnureldin
6
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Transitioning to Strategic Marketing Operations: Lessons from Formula 1
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42 Slash
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42 Slash
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