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Last Essay for 2021

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Sebastian Cuervo

Dec 15, 2021

Editors Note: To attribute or not to attribute, that is the question. Ask ten folks what attribution means, and you'll likely get ten answers. We don't…

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Sebastian Cuervo

Oct 19, 2022

Yes Facebook can work for B2B, even enterprise.

Nov 3, 2022

Quick favor - Before you start reading, please fill out the audience survey so we can write better essays for you (and we’d like to know who you all…

Sebastian Cuervo

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Jul 5, 2022

Quick favor - Before you start reading, please fill out the audience survey so we can write better essays for you (and we’d like to know who you all…

Jan 12

Optimize for humans, not machines.

Michael Lorenzos

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Sebastian Cuervo

Dec 1, 2022

You compete against all ads, bold creatives are essential.

Sebastian Cuervo

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Alejandra Céspedes

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Nov 16, 2022

What is PLG, and what does its future look like?

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Sebastian Cuervo

Jan 4

Marketing ops managers who read this post should learn what they can do to position themselves as strategic partners to the other functions of the…

Osman Sheikhnureldin

Sep 28, 2022

Editors Note: Vikash & I met like most folks who work in tech... via Twitter :) We exchanged a lot of notes & I finally managed to get him to sit down…

Mar 23, 2022

Performance + Reporting + Analysis

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Sebastian Cuervo

Aug 31, 2022

How a GTM motion changes with market segments

Sep 16, 2021

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