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On Category Creation
Last Essay for 2021
Kamil Rextin
and
Sebastian Cuervo
Dec 15, 2021
1
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On Category Creation
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How to use attribution to answer important questions in marketing.
Editors Note: To attribute or not to attribute, that is the question. Ask ten folks what attribution means, and you'll likely get ten answers. We don't…
Kathryn Dee
and
Sebastian Cuervo
Oct 19, 2022
11
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How to use attribution to answer important questions in marketing.
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Our Facebook Ads Playbook for B2B SaaS
Yes Facebook can work for B2B, even enterprise.
Kamil Rextin
Nov 3, 2022
8
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Our Facebook Ads Playbook for B2B SaaS
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How to run killer LinkedIn Ads for B2B
Quick favor - Before you start reading, please fill out the audience survey so we can write better essays for you (and we’d like to know who you all…
Sebastian Cuervo
and
Eugene
Jul 5, 2022
4
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How to run killer LinkedIn Ads for B2B
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8 SaaS-Specific Benchmarks to Help You with Setting Your Annual Plan and Quarterly OKRs
Quick favor - Before you start reading, please fill out the audience survey so we can write better essays for you (and we’d like to know who you all…
Kamil Rextin
Jan 12
5
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8 SaaS-Specific Benchmarks to Help You with Setting Your Annual Plan and Quarterly OKRs
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Zooming in and out - Performance beyond Ad platforms.
Optimize for humans, not machines.
Michael Lorenzos
,
Rabia Shahid
, and
Sebastian Cuervo
Dec 1, 2022
5
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Zooming in and out - Performance beyond Ad platforms.
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Performance Creatives - The Need to Break Patterns in B2B SaaS
You compete against all ads, bold creatives are essential.
Sebastian Cuervo
,
Alejandra Céspedes
, and
Rabia
Nov 16, 2022
3
2
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Performance Creatives - The Need to Break Patterns in B2B SaaS
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PLG: One-Act Play in Three Scenes
What is PLG, and what does its future look like?
Vic Davis
and
Sebastian Cuervo
Jan 4
4
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PLG: One-Act Play in Three Scenes
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Transitioning to Strategic Marketing Operations: Lessons from Formula 1
Marketing ops managers who read this post should learn what they can do to position themselves as strategic partners to the other functions of the…
Osman Sheikhnureldin
Sep 28, 2022
4
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Transitioning to Strategic Marketing Operations: Lessons from Formula 1
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Single View of a Customer
Editors Note: Vikash & I met like most folks who work in tech... via Twitter :) We exchanged a lot of notes & I finally managed to get him to sit down…
Vikash Koushik
Mar 23, 2022
4
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Single View of a Customer
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Here’s How we Use Databox to Optimize $1.5M in Paid Ad Spend Every Month
Performance + Reporting + Analysis
Eugene
and
Sebastian Cuervo
Aug 31, 2022
4
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Here’s How we Use Databox to Optimize $1.5M in Paid Ad Spend Every Month
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Go-To-Market & Tech Adoption Curve
How a GTM motion changes with market segments
Kamil Rextin
Sep 16, 2021
5
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Go-To-Market & Tech Adoption Curve
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