Archive - Slash by 42Agency

On Category Creation

Last Essay for 2021

Dec 15, 2021 •

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Sebastian Cuervo

Unlearn what you’ve learned about content marketing.

Traditional content tactics are insufficient to survive and win over the next decade.

Mar 23, 2023 •

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Sebastian Cuervo

How to use attribution to answer important questions in marketing.

Editors Note: To attribute or not to attribute, that is the question. Ask ten folks what attribution means, and you'll likely get ten answers. We don't…

Oct 19, 2022 •

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Sebastian Cuervo

Our Facebook Ads Playbook for B2B SaaS

Yes Facebook can work for B2B, even enterprise.

Nov 3, 2022 •

Our Enterprise / Account Based Marketing Playbook

Welcome to 42Slash by 42 Agency

May 8, 2024 •

How to run killer LinkedIn Ads for B2B

Quick favor - Before you start reading, please fill out the audience survey so we can write better essays for you (and we’d like to know who you all…

Jul 5, 2022 •

Sebastian Cuervo

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Your Funnel is Broken

Hubspot + Salesforce doesn't have to be a pain.

May 13 •

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Alejandra Céspedes

Marketing is neither science nor art.

Quick favor - Before you start reading, please fill out the audience survey so we can write better essays for you (and we’d like to know who you all…

Feb 9, 2023 •

Sebastian Cuervo

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Adrienne Barnes

Enterprise Playbooks

Some ideas & playbooks you can execute

Jun 3, 2024 •

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Alejandra Céspedes

How we use AI at 42

Some thoughts on LLM / AI usage in Marketing

Jun 23 •

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Alejandra Céspedes

Product + Content marketing = Engaging content

Quick favor - Before you start reading, please fill out the audience survey so we can write better essays for you (and we’d like to know who you all…

Mar 2, 2023 •

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Sebastian Cuervo

Mini : The blackmirror in your pocket is great for ads

Vertical format has become THE format that has the best results across all clients and all platforms. While doing a comparative analysis of our vertical…

Jul 16, 2023 •

Sebastian Cuervo

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