In the episode, we chat with Georgiana Laudi (aka Gia), co-founder of forgetthefunnel.com, about growth. We also discuss some of the myths, truths, and hard truths growth leaders face to take their SaaS to the next level.
Some of the topics we touch upon:
Why is paying for leads a mistake when you don't know why your existing customers chose you?
What does talking to your customers mean?
Why is there such an intense addiction to lead acquisition? Is it a positive way to grow?
Buying leads vs. fixing the product?
Is category creation a good idea?
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Conversation: Stop buying leads with Gia Laudi