Mar 17, 2022 • 32M

Conversation: Aligning Sales and Marketing for Growth with Katie Paterson

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Kamil Rextin
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From war to climate change, from Ukraine to Yemen, different parts of the world are hurting right now. 42 Agency is asking our community to consider donating to registered charities that help those affected by these unfortunate current events (Red Cross Canada, UNICEF, etc.) If you donate and send us your receipt at by March 18, 2022, we will match your donation dollar-to-dollar, up to $2,000.

In this episode, we chat with Katie Paterson, VP of Marketing at Nudge. Among the many subjects we touch upon, we discuss the importance of aligning sales and marketing to push revenue forward. We also discuss attribution and how caring about setting up the right data collection systems is paramount, gating content, and much more.


  • The relationship between sales and marketing. (1:05)

  • Outbound at Nudge. (8:00)

  • The importance of aligning sales and marketing. (9:00)

  • Attribution and why it matters. (11:10)

  • The importance of understanding data beyond attribution. (16:10)

  • To gate or not to gate your content. (18:00)

  • Why gating content is not the same as buying leads. (23:00)

  • Sales cycles in enterprise and why data is crucial (27:15)

Are there any definitions in the marketing space that bother you? Drop it in the comments.

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