Conversation: Performance vs. Brand with Rob Sobers.
In the episode, we chat with Rob Sobers, VP of marketing at Varonis. We discuss high-level marketing strategies, funnels, content, PLG, brand vs. performance, and a lot more.
Listen to this ep if you want to learn more about:
Why do the traditional marketing funnels still work today?
The importance of understanding your ICP and how to reach them.
Brand vs. Demand - and why doing both is probably the best route.
Showing up where your potential buyers are and providing value is key for growth. (This might not even be online).
Being careful in tracking digital behavior is critical for attribution systems.
Funnels are messy on enterprise clients and mature markets / the importance of post-purchase service.
Product-led growth. Is it a reinvention of freemium?
Why picking fights with the status quo is better than picking fights with your competitors.
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