Conversation: Data vs. Qualitative: A conversation with Jon Itkin
In this episode of 42/, we have the pleasure of talking with Jon Itkin, Director of Creative, Content, and Customer Insight at Odaseva.
In this episode, we discuss:
What is marketing? What are its functions?
Can we measure all marketing efforts?
Some books and concepts that have helped Jon in his career.
The tension between data and human insight?
What is a category? And why category creators probably did not start with that objective in mind.
We hope you enjoy it.
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