Conversation: Category stories with Josh Garofalo
In this episode of 42/, we have the pleasure of talking with Josh Garofalo, SaaS Consultant & Copywriter for clients such as HubSpot, Wave, and Unbounce at swaycopy.com.
In this episode, we discuss:
What are categories? Are they essential for products?
What are categories in the SaaS space?
Categories grouped by features and categories grouped by Jobs to be Done.
What role does storytelling play around category creation?
How to interview users to find more insightful ideas?
We hope you enjoy it.
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