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Conversation: Category stories with Josh Garofalo
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Conversation: Category stories with Josh Garofalo

In this episode of 42/, we have the pleasure of talking with Josh Garofalo, SaaS Consultant & Copywriter for clients such as HubSpot, Wave, and Unbounce at swaycopy.com.

In this episode, we discuss:

  • What are categories? Are they essential for products?

  • What are categories in the SaaS space?

  • Categories grouped by features and categories grouped by Jobs to be Done.

  • What role does storytelling play around category creation?

  • How to interview users to find more insightful ideas?

We hope you enjoy it.

Josh: linkedin.com/in/joshgarofalo/

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