Nov 18, 2021 • 45M

Conversation: Category stories with Josh Garofalo

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Appears in this episode

Kamil Rextin
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Episode details

In this episode of 42/, we have the pleasure of talking with Josh Garofalo, SaaS Consultant & Copywriter for clients such as HubSpot, Wave, and Unbounce at

In this episode, we discuss:

  • What are categories? Are they essential for products?

  • What are categories in the SaaS space?

  • Categories grouped by features and categories grouped by Jobs to be Done.

  • What role does storytelling play around category creation?

  • How to interview users to find more insightful ideas?

We hope you enjoy it.


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