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42/ Minis

Mini essays about marketing, design, and culture.
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Ad Fatigue is not always about creatives.
One of our clients updated all Facebook placements with a single creative that had the objective of positioning their new brand + converting. After…
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Carlos
Creatives are more than a remix
Advertising uses graphic representations to connect brands with buyers. The more your brand resonates, the easier you can capture value and turn it into…
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Alejandra Céspedes
 and 
Sebastian Cuervo
Account Based What?
Marketers are doing mental gymnastics, trying to define and redefine ABM. Then vendors are falling over themselves to sell new technologies at 100,000…
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Kamil Rextin
2
B2B SaaS paid media mistakes and how to avoid them.
Community Plug - Our friends at Float are hiring. Are you a Senior Growth Marketing Manager or a Product Marketing Manager? Check out their openings and…
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Kamil Rextin
Demand Generation Demystified
What is Demand Generation? If you believe the gurus on social media selling services, demand generation is about putting out content, amplifying it with…
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Kamil Rextin
Stop Solving Problems
Marketers love solving problems. If you spend more than 20 mins on LinkedIn or Twitter on any given day, you will notice a couple of clear story…
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Sebastian Cuervo
Performance Agencies are Terrible
"There is no magic. There is only knowledge, more or less hidden." ― Gene Wolfe, Shadow & Claw Recently, we began running qualitative research to…
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Sebastian Cuervo
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