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42/ Minis

Mini essays about marketing, design, and culture.
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Does Data Ever Lie?
Torture it long enough & it will tell you exactly what you want?
 • 
Kamil Rextin
4
SaaStr isn't a diSaaStr (but pitching is).
Last week, we had the opportunity to attend SaaStr. We rented a limo to meet great folks (more on that later), heard excellent talks, and learned a TON…
 • 
Sebastian Cuervo
Performance Marketing Contradictions
1. Prioritizing agile revenue vs. strategic brand efforts It's a difficult time for marketers; showing up and demonstrating your dept is a revenue…
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Sebastian Cuervo
Thought Leadership Content: Where Bright Ideas Get a Little Dark
Community plug - ZayZoon is hiring a Revenue Marketer Manager. Are you obsessed with scaling revenue at high-growth companies? This is the perfect…
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Sebastian Cuervo
Mini : Is your SaaS human-centric? Are you sure?
Having the opportunity to lead meaningful conversations with customers and potential customers is a gift. They can help you find the correct patterns…
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Sebastian Cuervo
Mini : The blackmirror in your pocket is great for ads
Vertical format has become THE format that has the best results across all clients and all platforms. While doing a comparative analysis of our vertical…
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Sebastian Cuervo
Mini : What is growth?
Growth isn't always a process to ensure ads are well done and properly targeted. It is a complicated and nuanced journey.
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Sebastian Cuervo
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