Archive - Playbooks of Slash by 42Agency

Your Funnel is Broken

Hubspot + Salesforce doesn't have to be a pain.

May 13 •

and

Alejandra Céspedes

October 2024

Enterprise Marketing Measurement

With Google Sheet Template

Oct 7, 2024 •

June 2024

Enterprise Playbooks

Some ideas & playbooks you can execute

Jun 3, 2024 •

and

Alejandra Céspedes

May 2024

Our Enterprise / Account Based Marketing Playbook

Welcome to 42Slash by 42 Agency

May 8, 2024 •

April 2023

A Hubspot Playbook for realizing your CRM dreams

Quick favor - Before you start reading, please fill out the audience survey so we can write better essays for you (and we’d like to know who you all…

Apr 20, 2023 •

March 2023

Product + Content marketing = Engaging content

Quick favor - Before you start reading, please fill out the audience survey so we can write better essays for you (and we’d like to know who you all…

Mar 2, 2023 •

and

Sebastian Cuervo

January 2023

8 SaaS-Specific Benchmarks to Help You with Setting Your Annual Plan and Quarterly OKRs

Quick favor - Before you start reading, please fill out the audience survey so we can write better essays for you (and we’d like to know who you all…

Jan 12, 2023 •

December 2022

Zooming in and out - Performance beyond Ad platforms.

Optimize for humans, not machines.

Dec 1, 2022 •

Michael Lorenzos

,

, and

Sebastian Cuervo

November 2022

Our Facebook Ads Playbook for B2B SaaS

Yes Facebook can work for B2B, even enterprise.

Nov 3, 2022 •

October 2022

How to use attribution to answer important questions in marketing.

Editors Note: To attribute or not to attribute, that is the question. Ask ten folks what attribution means, and you'll likely get ten answers. We don't…

Oct 19, 2022 •

and

Sebastian Cuervo

September 2022

Transitioning to Strategic Marketing Operations: Lessons from Formula 1

Marketing ops managers who read this post should learn what they can do to position themselves as strategic partners to the other functions of the…

Sep 28, 2022 •

Osman Sheikhnureldin

August 2022

Here’s How we Use Databox to Optimize $1.5M in Paid Ad Spend Every Month

Performance + Reporting + Analysis

Aug 31, 2022 •

and

Sebastian Cuervo

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