Archive - Playbooks of 42Slash by 42Agency

A Hubspot Playbook for realizing your CRM dreams

Quick favor - Before you start reading, please fill out the audience survey so we can write better essays for you (and we’d like to know who you all…

Apr 20, 2023 •

March 2023

Product + Content marketing = Engaging content

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Mar 2, 2023 •

and

Sebastian Cuervo

January 2023

8 SaaS-Specific Benchmarks to Help You with Setting Your Annual Plan and Quarterly OKRs

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Jan 12, 2023 •

December 2022

Zooming in and out - Performance beyond Ad platforms.

Optimize for humans, not machines.

Dec 1, 2022 •

Michael Lorenzos

,

, and

Sebastian Cuervo

November 2022

Our Facebook Ads Playbook for B2B SaaS

Yes Facebook can work for B2B, even enterprise.

Nov 3, 2022 •

October 2022

How to use attribution to answer important questions in marketing.

Editors Note: To attribute or not to attribute, that is the question. Ask ten folks what attribution means, and you'll likely get ten answers. We don't…

Oct 19, 2022 •

and

Sebastian Cuervo

September 2022

Transitioning to Strategic Marketing Operations: Lessons from Formula 1

Marketing ops managers who read this post should learn what they can do to position themselves as strategic partners to the other functions of the…

Sep 28, 2022 •

Osman Sheikhnureldin

August 2022

Here’s How we Use Databox to Optimize $1.5M in Paid Ad Spend Every Month

Performance + Reporting + Analysis

Aug 31, 2022 •

and

Sebastian Cuervo

Our Twitter Ads Playbook

#printingmoney #conversiontracking #demandgeneration

Aug 24, 2022 •

and

Sebastian Cuervo

July 2022

Intercom vs Customer.io - An in-depth review on where each one stands out

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Jul 14, 2022 •

How to run killer LinkedIn Ads for B2B

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Jul 5, 2022 •

Sebastian Cuervo

and

May 2022

How to create a GTM tech stack aligning Marketing, Sales and Customer Support

Before we get started, we want to thank Sibil Samuel for all of his help with this piece. Honestly, this is just the result of a fruitful conversation…

May 13, 2022 •

Sebastian Cuervo

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