Brand is a performance lever

How qualitative research, message testing, and strategic activation make paid media work better — and why most performance teams miss the point

Sep 3 • 

Kamil Rextin

 and 

Alejandra Céspedes

2

May 2025

Your Funnel is Broken

Hubspot + Salesforce doesn't have to be a pain.

May 13 • 

Kamil Rextin

 and 

Alejandra Céspedes

3

1

November 2024

Marketing Measurement

Unlocking the Marketing Attribution Blackbox

Nov 5, 2024 • 

Kamil Rextin

October 2024

Enterprise Marketing Measurement

With Google Sheet Template

Oct 7, 2024 • 

Kamil Rextin

3

June 2024

Enterprise Playbooks

Some ideas & playbooks you can execute

Jun 3, 2024 • 

Kamil Rextin

 and 

Alejandra Céspedes

6

May 2024

Our Enterprise / Account Based Marketing Playbook

Welcome to 42Slash by 42 Agency

May 8, 2024 • 

Kamil Rextin

8

April 2023

A Hubspot Playbook for realizing your CRM dreams

Quick favor - Before you start reading, please fill out the audience survey so we can write better essays for you (and we’d like to know who you all…

Apr 20, 2023 • 

Kamil Rextin

4

March 2023

Product + Content marketing = Engaging content

Quick favor - Before you start reading, please fill out the audience survey so we can write better essays for you (and we’d like to know who you all…

Mar 2, 2023 • 

Vikash Koushik

 and 

Sebastian Cuervo

9

January 2023

8 SaaS-Specific Benchmarks to Help You with Setting Your Annual Plan and Quarterly OKRs

Quick favor - Before you start reading, please fill out the audience survey so we can write better essays for you (and we’d like to know who you all…

Jan 12, 2023 • 

Kamil Rextin

7

December 2022

Zooming in and out - Performance beyond Ad platforms.

Optimize for humans, not machines.

Dec 1, 2022 • 

Michael Lorenzos

, 

Rabia Shahid

, and 

Sebastian Cuervo

7

November 2022

Our Facebook Ads Playbook for B2B SaaS

Yes Facebook can work for B2B, even enterprise.

Nov 3, 2022 • 

Kamil Rextin

11

October 2022

How to use attribution to answer important questions in marketing.

Editors Note: To attribute or not to attribute, that is the question. Ask ten folks what attribution means, and you'll likely get ten answers. We don't…

Oct 19, 2022 • 

Kathryn Dee

 and 

Sebastian Cuervo

13