We Had an Attribution Problem. So I Taught HubSpot’s AI to Solve It

At 42 Agency, we work with clients who run complex revenue stacks.

Jun 8 • Jessica Magaña

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May 2026

Attribution is Broken. Here is the Math That Replaces It.

Most Enterprise marketing teams eventually end up in the same uncomfortable meeting.

May 5 • Katarina, Alejandra Céspedes, Mariana Torre, and Rameez Faheem

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April 2026

Small Gifts, Small Rooms

The ABM Playbook Nobody Runs

Apr 15 • Kamil Rextin

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February 2026

Introducing Forward Deployed GTM

A new model for service delivery for AI GTM tools

Feb 25 • Kamil Rextin and Mariana Torre

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January 2026

Paid Media Isn’t The Problem

Last quarter, a B2B SaaS company came to us with a familiar complaint: “Our paid media isn’t working.”

Jan 20 • 42 Agency Team

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November 2025

Our CTV Playbook for B2B

Why you should invest in TV Ads

Nov 27, 2025 • Rameez Faheem and Alejandra Céspedes

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October 2025

Forecasting in Demand Generation

The Curve Nobody Plans For

Oct 31, 2025 • Kamil Rextin and Alejandra Céspedes

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September 2025

Brand is a performance lever

How qualitative research, message testing, and strategic activation make paid media work better — and why most performance teams miss the point

Sep 3, 2025 • Kamil Rextin and Alejandra Céspedes

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May 2025

Your Funnel is Broken

Hubspot + Salesforce doesn't have to be a pain.

May 13, 2025 • Kamil Rextin and Alejandra Céspedes

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November 2024

Marketing Measurement

Unlocking the Marketing Attribution Blackbox

Nov 5, 2024 • Kamil Rextin

October 2024

Enterprise Marketing Measurement

With Google Sheet Template

Oct 7, 2024 • Kamil Rextin

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June 2024

Enterprise Playbooks

Some ideas & playbooks you can execute

Jun 3, 2024 • Kamil Rextin and Alejandra Céspedes

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