Archive - Essays of Slash by 42Agency

How to run customer interviews that work in B2B

B2B marketing broken? you probably aren’t talking to your customers.

Sep 4, 2024 •

Sebastian Cuervo

and

Alejandra Céspedes

August 2024

the most confusing word in marketing & the 80/20 rule

Aug 8, 2024 •

,

Alejandra Céspedes

, and

Sebastian Cuervo

October 2023

Marketing Planning & Risk Management.

Or how Marketing has lost its soul

Oct 2, 2023 •

Sebastian Cuervo

and

Cristina Daroca

August 2023

Even SDRs hate their job (but they don't have to)

Community Plugs

Aug 27, 2023 •

Sebastian Cuervo

and

July 2023

Getting the most out of your organic traffic each month

We want to thank our sponsor, RevenueHero, who keeps 42/ free for you.

Jul 30, 2023 •

You can't eliminate bias within your marketing team

(but here’s what you can do instead)

Jul 9, 2023 •

Sebastian Cuervo

and

Ritoban Mukherjee

June 2023

Brand is Inevitable

Before you start reading please consider filling out our audience survey. The more we get to know you and what you want to read, the better essays we…

Jun 18, 2023 •

Sebastian Cuervo

and

May 2023

PLG is a journey, not a place.

It seems PLG is a relatively intuitive process, but it is pretty complex once you consider how the entire marketing infrastructure, operations, and…

May 18, 2023 •

and

Sebastian Cuervo

March 2023

Unlearn what you’ve learned about content marketing.

Traditional content tactics are insufficient to survive and win over the next decade.

Mar 23, 2023 •

and

Sebastian Cuervo

February 2023

Marketing is neither science nor art.

Quick favor - Before you start reading, please fill out the audience survey so we can write better essays for you (and we’d like to know who you all…

Feb 9, 2023 •

Sebastian Cuervo

and

Adrienne Barnes

January 2023

PLG: One-Act Play in Three Scenes

What is PLG, and what does its future look like?

Jan 4, 2023 •

and

Sebastian Cuervo

November 2022

Performance Creatives - The Need to Break Patterns in B2B SaaS

You compete against all ads, bold creatives are essential.

Nov 16, 2022 •

Sebastian Cuervo

,

Alejandra Céspedes

, and

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