The Case for Middle-of-Funnel Marketing: Why MOFU Leads Beat Demo Requests

The Messy Middle in B2B Marketing

Sep 30 • Kamil Rextin

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July 2025

The Sales Marketer

You read that right.

Jul 30 • Sebastian Cuervo

4

2

September 2024

How to run customer interviews that work in B2B

B2B marketing broken? you probably aren’t talking to your customers.

Sep 4, 2024 • Sebastian Cuervo and Alejandra Céspedes

6

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August 2024

Brand vs brand

the most confusing word in marketing & the 80/20 rule

Aug 8, 2024 • Kamil Rextin, Alejandra Céspedes, and Sebastian Cuervo

4

2

October 2023

Marketing Planning & Risk Management.

Or how Marketing has lost its soul

Oct 2, 2023 • Sebastian Cuervo and Cristina Daroca

5

August 2023

Even SDRs hate their job (but they don't have to)

Community Plugs

Aug 27, 2023 • Sebastian Cuervo and Vikash Koushik

5

July 2023

Getting the most out of your organic traffic each month

We want to thank our sponsor, RevenueHero, who keeps 42/ free for you.

Jul 30, 2023 • Nate Turner

7

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You can't eliminate bias within your marketing team

(but here’s what you can do instead)

Jul 9, 2023 • Sebastian Cuervo and Ritoban Mukherjee

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June 2023

Brand is Inevitable

Before you start reading please consider filling out our audience survey. The more we get to know you and what you want to read, the better essays we…

Jun 18, 2023 • Sebastian Cuervo and Marissa

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May 2023

PLG is a journey, not a place.

It seems PLG is a relatively intuitive process, but it is pretty complex once you consider how the entire marketing infrastructure, operations, and…

May 18, 2023 • Minami Rojas and Sebastian Cuervo

1

March 2023

Unlearn what you’ve learned about content marketing.

Traditional content tactics are insufficient to survive and win over the next decade.

Mar 23, 2023 • Ronnie Higgins and Sebastian Cuervo

9

February 2023

Marketing is neither science nor art.

Quick favor - Before you start reading, please fill out the audience survey so we can write better essays for you (and we’d like to know who you all…

Feb 9, 2023 • Sebastian Cuervo and Adrienne Barnes

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