I have seen similar metrics across a number of SaaS companies. I think what really matters is what actions will be taken with this data to further prove out hypotheses taken from the data. Too often I see people debating a metric number and then the discussion stops there because they are exhausted trying to defend their point. These metrics are a reference point. Your sub head tells it all.
1000% most discussions are typically end with “oh that’s interesting “ but what do you do differently with the data that’s presented is the question or even do you question any assumptions? Too many times these things end up in beautiful graphs without any meaningful action
The meta metric would be interesting for sure but I don’t think it’ll tell us the perfect answer. At the end of the day you need to make your brand ubiquitous across your market (borrowed from Camille Rickets @notion)
Great comment and questions. Ideally I would dig into Branded vs non branded but unfortunately didn’t have the data in this case
I have seen similar metrics across a number of SaaS companies. I think what really matters is what actions will be taken with this data to further prove out hypotheses taken from the data. Too often I see people debating a metric number and then the discussion stops there because they are exhausted trying to defend their point. These metrics are a reference point. Your sub head tells it all.
1000% most discussions are typically end with “oh that’s interesting “ but what do you do differently with the data that’s presented is the question or even do you question any assumptions? Too many times these things end up in beautiful graphs without any meaningful action
The meta metric would be interesting for sure but I don’t think it’ll tell us the perfect answer. At the end of the day you need to make your brand ubiquitous across your market (borrowed from Camille Rickets @notion)
Great comment and questions. Ideally I would dig into Branded vs non branded but unfortunately didn’t have the data in this case