Conversation: Marketing Bubbles and Dark Funnels with Tara Robertson
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In the episode, we chat with Tara Robertson, Demand Generation Manager at Chili Piper, about attribution and how complex it has become. We also discuss how jumping into the new marketing trends and getting over the gated content accessible via email is crucial for companies today.
Conversation: Marketing Bubbles and Dark Funnels with Tara Robertson
Conversation: Marketing Bubbles and Dark…
Conversation: Marketing Bubbles and Dark Funnels with Tara Robertson
In the episode, we chat with Tara Robertson, Demand Generation Manager at Chili Piper, about attribution and how complex it has become. We also discuss how jumping into the new marketing trends and getting over the gated content accessible via email is crucial for companies today.