Conversation: Brand Marketing for B2B SaaS by Amrita Gurney
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In this episode, we chat with Amrita Gurney, Head of Marketing at Float. Among the many subjects we touch upon, we thoroughly discuss the tension of brand and performance to drive recognition and revenue. Marketing departments and functions are evolving, and as Amrita argues, brand+performance is a much better equation than brand vs. performance.
Conversation: Brand Marketing for B2B SaaS by Amrita Gurney
Conversation: Brand Marketing for B2B SaaS by…
Conversation: Brand Marketing for B2B SaaS by Amrita Gurney
In this episode, we chat with Amrita Gurney, Head of Marketing at Float. Among the many subjects we touch upon, we thoroughly discuss the tension of brand and performance to drive recognition and revenue. Marketing departments and functions are evolving, and as Amrita argues, brand+performance is a much better equation than brand vs. performance.