Conversation: All about Demand Gen with Jillian Dixon
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In this episode we chat with Jillian Dixon, Director of Demand Generation at Sprout Social, about Marketing Ops. We discuss attribution, brand vs. performance, managing revenue teams, product-led growth, and the fallacy of "dead" things in marketing, among other subjects.
Conversation: All about Demand Gen with Jillian Dixon
Conversation: All about Demand Gen with…
Conversation: All about Demand Gen with Jillian Dixon
In this episode we chat with Jillian Dixon, Director of Demand Generation at Sprout Social, about Marketing Ops. We discuss attribution, brand vs. performance, managing revenue teams, product-led growth, and the fallacy of "dead" things in marketing, among other subjects.