In this episode, we chat with Ronnie Higgins, a content marketing professional with decades of experience. Among the many topics we discuss, we discuss the importance of Content and Media and how it has evolved in the last few years. We also discuss:

• Ronnie's background and journey. (0:30)

• Media vs. Content? and how SEO impacted the transmission of information online. (6:30)

• Media and the new chapter of content marketing. (20:05)

• The importance of media to influence users' purchase behavior. (24:20)

• Content marketing is a branch of Media marketing. (26:30)

• Media marketing plugs directly into the habits of potential users (30:05)

• What type of formats are Content and why? (32:20)

• The importance of industry-related media content for your audience and how to strategically connect it to your brand (38:00)

• Example of a tangent industry-related content piece that works (40:30)

• What's next for Ronnie? What's next in the media world? (45:00)