You read that right.
This was a brilliant read. I’d just add that in smaller teams especially, marketers who understand the sales process deeply often become the MVPs.
The blend is not optional anymore — it’s the new normal.
thank you for your very generous compliment & 100% agree. More and more marketers are 'owning' front line sales functional as well (xDRs)
This was a brilliant read. I’d just add that in smaller teams especially, marketers who understand the sales process deeply often become the MVPs.
The blend is not optional anymore — it’s the new normal.
thank you for your very generous compliment & 100% agree. More and more marketers are 'owning' front line sales functional as well (xDRs)