Great post! Feels like a manifesto. Count me in!!!
One thing tho... You don't want most marketers to jump to L3 too soon.
How many budgets and strategies were made based on ChatGPT's hallucinations? Imagine being on that team, and six months later asking ChatGPT again, "What went wrong and what are we doing now?" L1 is fine for most. 🤗😁
Hahaha fair point. Opus 4.6 is more grounded and you can ask it to verify things. Our position is always human in loop. As you would with a junior employee ~ trust but verify
Thanks for reading and the comment! Appreciate this
Great post! Feels like a manifesto. Count me in!!!
One thing tho... You don't want most marketers to jump to L3 too soon.
How many budgets and strategies were made based on ChatGPT's hallucinations? Imagine being on that team, and six months later asking ChatGPT again, "What went wrong and what are we doing now?" L1 is fine for most. 🤗😁
Hahaha fair point. Opus 4.6 is more grounded and you can ask it to verify things. Our position is always human in loop. As you would with a junior employee ~ trust but verify
Thanks for reading and the comment! Appreciate this