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42/ Essays

Critical essays for B2B SaaS outliers.
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Even SDRs hate their job (but they don't have to)
Community Plugs Minerva is hiring a Senior Growth Marketer who can take charge of their strategic growth endeavors. Be sure to check out their opening…
 • 
Sebastian Cuervo
 and 
Vikash Koushik
Getting the most out of your organic traffic each month
We want to thank our sponsor, RevenueHero, who keeps 42/ free for you. RevenueHero helps GTM teams increase pipeline by qualifying and showing the right…
 • 
Nate Turner
1
You can't eliminate bias within your marketing team
(but here’s what you can do instead)
 • 
Sebastian Cuervo
 and 
Ritoban Mukherjee
4
Brand is Inevitable
Before you start reading please consider filling out our audience survey. The more we get to know you and what you want to read, the better essays we…
 • 
Sebastian Cuervo
 and 
Marissa
PLG is a journey, not a place.
It seems PLG is a relatively intuitive process, but it is pretty complex once you consider how the entire marketing infrastructure, operations, and…
 • 
Minami Rojas
 and 
Sebastian Cuervo
Unlearn what you’ve learned about content marketing.
Traditional content tactics are insufficient to survive and win over the next decade.
 • 
Ronnie Higgins
 and 
Sebastian Cuervo
Marketing is neither science nor art.
Quick favor - Before you start reading, please fill out the audience survey so we can write better essays for you (and we’d like to know who you all…
 • 
Sebastian Cuervo
 and 
Adrienne Barnes
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