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Dark Social vs. Darth Vader
Where the dark side goes to promote their stuff - ππ²π» ππ΅πΌπ
Sebastian Cuervo
Jul 27
3
1
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Dark Social vs. Darth Vader
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The Trust and Attention Framework
Moving beyond brand & performance - introducing a new framework
Sebastian Cuervo
and
Kamil Rextin
Jun 8
6
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The Trust and Attention Framework
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The Classic - Brand vs. Performance Debate
Yet Another False Dichotomy
Sebastian Cuervo
Apr 6
3
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The Classic - Brand vs. Performance Debate
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Does intent mean anything?
What do intentions sum up to be?
Kamil Rextin
and
Sebastian Cuervo
Feb 8
2
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Does intent mean anything?
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Knock Knock - Who's there?
Leads? Leads who? MQL / SQL / PQL
Kamil Rextin
and
Sebastian Cuervo
Jan 12
1
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Knock Knock - Who's there?
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On Category Creation
Last Essay for 2021
Kamil Rextin
and
Sebastian Cuervo
Dec 15, 2021
1
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On Category Creation
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Inbound is Better - The Fallacy of Marketing
Hubspot / SEO & Inbound
Kamil Rextin
and
Sebastian Cuervo
Nov 16, 2021
2
4
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Inbound is Better - The Fallacy of Marketing
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Product Assisted Growth
Freemium & Network Effects. A chat with Clair Byrd from Wing VC
Kamil Rextin
and
Sebastian Cuervo
Oct 25, 2021
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Product Assisted Growth
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Customers > Audience
On Media Companies & B2B SaaS
Sebastian Cuervo
and
Kamil Rextin
Oct 13, 2021
1
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Customers > Audience
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Go-To-Market & Tech Adoption Curve
How a GTM motion changes with market segments
Kamil Rextin
Sep 16, 2021
4
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Go-To-Market & Tech Adoption Curve
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Cookies / Privacy & B2B Marketing
Media Companies & First-Party Data
Kamil Rextin
and
Sebastian Cuervo
Sep 3, 2021
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Cookies / Privacy & B2B Marketing
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Atlassian & Freemium Framework
Systems thinking and why revenue-first models are the future.
Kamil Rextin
Aug 16, 2021
4
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Atlassian & Freemium Framework
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