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PLG: One-Act Play in Three Scenes
What is PLG, and what does its future look like?
Vic Davis
and
Sebastian Cuervo
Jan 4
4
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PLG: One-Act Play in Three Scenes
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November 2022
Performance Creatives - The Need to Break Patterns in B2B SaaS
You compete against all ads, bold creatives are essential.
Sebastian Cuervo
,
Alejandra Céspedes
, and
Rabia
Nov 16, 2022
3
2
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Performance Creatives - The Need to Break Patterns in B2B SaaS
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September 2022
Corrections are great times to get things right
Quick favor - Before you start reading, please fill out the audience survey so we can write better essays for you (and we’d like to know who you all…
Jon Itkin
Sep 14, 2022
4
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Corrections are great times to get things right
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July 2022
Dark Social vs. Darth Vader
Where the dark side goes to promote their stuff - 𝗞𝗲𝗻 𝗖𝗵𝗼𝘄
Sebastian Cuervo
Jul 27, 2022
3
1
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Dark Social vs. Darth Vader
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June 2022
The Trust and Attention Framework
Moving beyond brand & performance - introducing a new framework
Sebastian Cuervo
and
Kamil Rextin
Jun 8, 2022
6
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The Trust and Attention Framework
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April 2022
The Classic - Brand vs. Performance Debate
Yet Another False Dichotomy
Sebastian Cuervo
Apr 6, 2022
3
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The Classic - Brand vs. Performance Debate
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February 2022
Does intent mean anything?
What do intentions sum up to be?
Kamil Rextin
and
Sebastian Cuervo
Feb 8, 2022
2
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Does intent mean anything?
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January 2022
Knock Knock - Who's there?
Leads? Leads who? MQL / SQL / PQL
Kamil Rextin
and
Sebastian Cuervo
Jan 12, 2022
2
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Knock Knock - Who's there?
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December 2021
On Category Creation
Last Essay for 2021
Kamil Rextin
and
Sebastian Cuervo
Dec 15, 2021
1
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On Category Creation
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November 2021
Inbound is Better - The Fallacy of Marketing
Hubspot / SEO & Inbound
Kamil Rextin
and
Sebastian Cuervo
Nov 16, 2021
4
4
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Inbound is Better - The Fallacy of Marketing
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October 2021
Product Assisted Growth
Freemium & Network Effects. A chat with Clair Byrd from Wing VC
Kamil Rextin
and
Sebastian Cuervo
Oct 25, 2021
1
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Product Assisted Growth
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Customers > Audience
On Media Companies & B2B SaaS
Sebastian Cuervo
and
Kamil Rextin
Oct 13, 2021
2
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Customers > Audience
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