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About
Marketing Planning & Risk Management.
Or how Marketing has lost its soul
 • 
Sebastian Cuervo
 and 
Cristina Daroca

September 2023

Does Data Ever Lie?
Torture it long enough & it will tell you exactly what you want?
 • 
Kamil Rextin
4
SaaStr isn't a diSaaStr (but pitching is).
Last week, we had the opportunity to attend SaaStr. We rented a limo to meet great folks (more on that later), heard excellent talks, and learned a TON…
 • 
Sebastian Cuervo
Hubspot Weekly 03 - Value Equal Branch
If you are like me, you want to segment a Hubspot Workflows based on met conditions. For example, if the Job Title is VP of Marketing, go to branch A…
 • 
Kamil Rextin
Performance Marketing Contradictions
1. Prioritizing agile revenue vs. strategic brand efforts It's a difficult time for marketers; showing up and demonstrating your dept is a revenue…
 • 
Sebastian Cuervo

August 2023

Even SDRs hate their job (but they don't have to)
Community Plugs Minerva is hiring a Senior Growth Marketer who can take charge of their strategic growth endeavors. Be sure to check out their opening…
 • 
Sebastian Cuervo
 and 
Vikash Koushik
Hubspot Weekly 02 - Campaigns & Measurement
Tactical - Bundle & Unbundle Marketing Campaigns
 • 
Kamil Rextin
Thought Leadership Content: Where Bright Ideas Get a Little Dark
Community plug - ZayZoon is hiring a Revenue Marketer Manager. Are you obsessed with scaling revenue at high-growth companies? This is the perfect…
 • 
Sebastian Cuervo
Hubspot Weekly 01 - How to use your "Inbox"?
HubSpot Inbox is a powerful customer support tool that enables businesses to manage customer interactions efficiently. At the same time, it is…
 • 
Kamil Rextin

July 2023

Getting the most out of your organic traffic each month
We want to thank our sponsor, RevenueHero, who keeps 42/ free for you. RevenueHero helps GTM teams increase pipeline by qualifying and showing the right…
 • 
Nate Turner
1
Mini : Is your SaaS human-centric? Are you sure?
Having the opportunity to lead meaningful conversations with customers and potential customers is a gift. They can help you find the correct patterns…
 • 
Sebastian Cuervo
Mini : The blackmirror in your pocket is great for ads
Vertical format has become THE format that has the best results across all clients and all platforms. While doing a comparative analysis of our vertical…
 • 
Sebastian Cuervo
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