Conversation: Marketing functions and frameworks with Emily KramerListen now (41 min) | From war to climate change, from Ukraine to Yemen, different parts of the world are hurting right now. 42 Agency is asking our community to consider donating to registered charities that help those affected by these unfortunate current events (Red Cross…
How to create a GTM tech stack aligning Marketing, Sales and Customer SupportBefore we get started, we want to thank Sibil Samuel for all of his help with this piece. Honestly, this is just the result of a fruitful conversation in which he kindly and articulately explained to me the importance of having the right tech stack for organizations looking to…
Single View of a CustomerEditors Note: Vikash & I met like most folks who work in tech... via Twitter :) We exchanged a lot of notes & I finally managed to get him to sit down and write an essay on his experiences building unified customer profiles using Segment / Mixpanel etc. While enterprise models…
