42Slash
A publication on B2B Marketing
By registering you agree to Substack's Terms of Service, our Privacy Policy, and our Information Collection Notice
How to use attribution to answer important questions in marketing.Editors Note: To attribute or not to attribute, that is the question. Ask ten folks what attribution means, and you'll likely get ten answers. We don't believe or advocate for attribution, so marketing & sales can get credit or fight over it. But instead, we seek to understand…
