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42Slash
A publication on B2B Marketing
Launched 4 years ago
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The Trust and Attention Framework
Moving beyond brand & performance - introducing a new framework
Sebastian Cuervo
and
Kamil Rextin
Jun 8
6
The Best CMS & Website Builder for B2B Marketing Teams
Editors note: Do you trust G2 & Capterra reviews? What I find interesting is that they are both essentially in the traffic arbitrage game. Often if you google something you *as a business* want to rank for - Capterra (and sometimes G2) will bid on the same keywords at a very high…
Kamil Rextin
and
Jess Joyce
Jun 8
What is Lifecycle Marketing?
The Circle of Life
Laura (Kavanagh) Sigurdson
and
Sebastian Cuervo
Jun 28
4
Salary Survey B2B SaaS
We recently created a salary survey for the B2B SaaS community. Here you will find the results.
Sebastian Cuervo
May 25
4
1
Most popular
On Category Creation
Kamil Rextin
and
Sebastian Cuervo
Single View of a Customer
Vikash Koushik
4
The Trust and Attention Framework
Sebastian Cuervo
and
Kamil Rextin
6
Customers > Audience
Sebastian Cuervo
and
Kamil Rextin
1
Go-To-Market & Tech Adoption Curve
Kamil Rextin
4
Atlassian & Freemium Framework
Kamil Rextin
4
See all popular
New
Community
How to create a GTM tech stack aligning Marketing, Sales and Customer Support
Before we get started, we want to thank Sibil Samuel for all of his help with this piece. Honestly, this is just the result of a fruitful conversation…
Sebastian Cuervo
May 13
3
Conversation: Marketing functions and frameworks with Emily Kramer
Listen now (41 min) | From war to climate change, from Ukraine to Yemen, different parts of the world are hurting right now. 42 Agency is asking our…
Kamil Rextin
Apr 12
The Classic - Brand vs. Performance Debate
Yet Another False Dichotomy
Sebastian Cuervo
Apr 6
3
Single View of a Customer
Editors Note: Vikash & I met like most folks who work in tech... via Twitter :) We exchanged a lot of notes & I finally managed to get him to sit down…
Vikash Koushik
Mar 23
4
Conversation: Aligning Sales and Marketing for Growth with Katie Paterson
Listen now (32 min) | From war to climate change, from Ukraine to Yemen, different parts of the world are hurting right now. 42 Agency is asking our…
Kamil Rextin
Mar 17
Conversation: Communication and Communities with Janessa Lantz
Listen now (41 min) | From war to climate change, from Ukraine to Yemen, different parts of the world are hurting right now. 42 Agency is asking our…
Kamil Rextin
Mar 10
Conversation: Financial KPIs and Marketing with Dave Bunce
Listen now (38 min) | In this episode, we chat with Dave Bunce, CEO at Morphio. Among the many subjects we touch upon, we discuss the importance of…
Kamil Rextin
Feb 24
Conversation: Brand Marketing for B2B SaaS by Amrita Gurney
Listen now (35 min) | In this episode, we chat with Amrita Gurney, Head of Marketing at Float. Among the many subjects we touch upon, we thoroughly…
Kamil Rextin
Feb 17
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Most popular
On Category Creation
Kamil Rextin
and
Sebastian Cuervo
Single View of a Customer
Vikash Koushik
4
The Trust and Attention Framework
Sebastian Cuervo
and
Kamil Rextin
6
Customers > Audience
Sebastian Cuervo
and
Kamil Rextin
1
Go-To-Market & Tech Adoption Curve
Kamil Rextin
4
Atlassian & Freemium Framework
Kamil Rextin
4
See all popular
42Slash
A publication on B2B Marketing
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