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42Slash
A publication on B2B Marketing
Launched 4 years ago
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Dark Social vs. Darth Vader
Where the dark side goes to promote their stuff - 𝗞𝗲𝗻 𝗖𝗵𝗼𝘄
Sebastian Cuervo
Jul 27
3
1
Intercom vs Customer.io - An in-depth review on where each one stands out
Quick favor - Before you start reading, please fill out the audience survey so we can write better essays for you (and we’d like to know who you all are) Since I wrote the previous essay on creating a single view of your customer, a question we repeatedly hear is "Should I go…
Vikash Koushik
Jul 14
4
What is Media Marketing?
In this episode, we chat with Ronnie Higgins, a content marketing professional with decades of experience. Among the many topics we discuss, we discuss the importance of Content and Media and how it has evolved in the last few years. We also discuss:
Sebastian Cuervo
Aug 12
How to run killer LinkedIn Ads for B2B
Quick favor - Before you start reading, please fill out the audience survey so we can write better essays for you (and we’d like to know who you all are) We have heard lots of noise online about LinkedIn either being the ultimate place to run ads, or a place where ads do not…
Sebastian Cuervo
and
Eugene
Jul 5
3
Most popular
On Category Creation
Kamil Rextin
and
Sebastian Cuervo
1
How to run killer LinkedIn Ads for B2B
Sebastian Cuervo
and
Eugene
3
Single View of a Customer
Vikash Koushik
4
Customers > Audience
Sebastian Cuervo
and
Kamil Rextin
1
Go-To-Market & Tech Adoption Curve
Kamil Rextin
4
The Trust and Attention Framework
Sebastian Cuervo
and
Kamil Rextin
6
See all popular
New
Community
What is Lifecycle Marketing?
The Circle of Life
Laura (Kavanagh) Sigurdson
and
Sebastian Cuervo
Jun 28
4
The Trust and Attention Framework
Moving beyond brand & performance - introducing a new framework
Sebastian Cuervo
and
Kamil Rextin
Jun 8
6
The Best CMS & Website Builder for B2B Marketing Teams
Editors note: Do you trust G2 & Capterra reviews? What I find interesting is that they are both essentially in the traffic arbitrage game. Often if you…
Kamil Rextin
and
Jess Joyce
Jun 8
Salary Survey B2B SaaS
We recently created a salary survey for the B2B SaaS community. Here you will find the results.
Sebastian Cuervo
May 25
4
1
How to create a GTM tech stack aligning Marketing, Sales and Customer Support
Before we get started, we want to thank Sibil Samuel for all of his help with this piece. Honestly, this is just the result of a fruitful conversation…
Sebastian Cuervo
May 13
3
Conversation: Marketing functions and frameworks with Emily Kramer
Listen now (41 min) | From war to climate change, from Ukraine to Yemen, different parts of the world are hurting right now. 42 Agency is asking our…
Kamil Rextin
Apr 12
The Classic - Brand vs. Performance Debate
Yet Another False Dichotomy
Sebastian Cuervo
Apr 6
3
Single View of a Customer
Editors Note: Vikash & I met like most folks who work in tech... via Twitter :) We exchanged a lot of notes & I finally managed to get him to sit down…
Vikash Koushik
Mar 23
4
See all
Most popular
On Category Creation
Kamil Rextin
and
Sebastian Cuervo
1
How to run killer LinkedIn Ads for B2B
Sebastian Cuervo
and
Eugene
3
Single View of a Customer
Vikash Koushik
4
Customers > Audience
Sebastian Cuervo
and
Kamil Rextin
1
Go-To-Market & Tech Adoption Curve
Kamil Rextin
4
The Trust and Attention Framework
Sebastian Cuervo
and
Kamil Rextin
6
See all popular
42Slash
A publication on B2B Marketing
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