42Slash | Kamil Rextin | Substack

Moving beyond brand & performance - introducing a new framework

Sebastian Cuervo

and

Jun 8

Editors note: Do you trust G2 & Capterra reviews? What I find interesting is that they are both essentially in the traffic arbitrage game. Often if you google something you *as a business* want to rank for - Capterra (and sometimes G2) will bid on the same keywords at a very high…

and

Jun 8

The Circle of Life

Laura (Kavanagh) Sigurdson

and

Sebastian Cuervo

Jun 28

We recently created a salary survey for the B2B SaaS community. Here you will find the results.

Sebastian Cuervo

May 25

Before we get started, we want to thank Sibil Samuel for all of his help with this piece. Honestly, this is just the result of a fruitful conversation…

Sebastian Cuervo

May 13

Conversation: Marketing functions and frameworks with Emily Kramer Listen now (41 min) | From war to climate change, from Ukraine to Yemen, different parts of the world are hurting right now. 42 Agency is asking our…

Apr 12

Yet Another False Dichotomy

Sebastian Cuervo

Apr 6

Editors Note: Vikash & I met like most folks who work in tech... via Twitter :) We exchanged a lot of notes & I finally managed to get him to sit down…

Mar 23

Conversation: Aligning Sales and Marketing for Growth with Katie Paterson Listen now (32 min) | From war to climate change, from Ukraine to Yemen, different parts of the world are hurting right now. 42 Agency is asking our…

Mar 17

Conversation: Communication and Communities with Janessa Lantz Listen now (41 min) | From war to climate change, from Ukraine to Yemen, different parts of the world are hurting right now. 42 Agency is asking our…

Mar 10

Conversation: Financial KPIs and Marketing with Dave Bunce Listen now (38 min) | In this episode, we chat with Dave Bunce, CEO at Morphio. Among the many subjects we touch upon, we discuss the importance of…

Feb 24

Conversation: Brand Marketing for B2B SaaS by Amrita Gurney Listen now (35 min) | In this episode, we chat with Amrita Gurney, Head of Marketing at Float. Among the many subjects we touch upon, we thoroughly…

Feb 17

42Slash

A publication on B2B Marketing

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