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42Slash
A publication on B2B Marketing
Launched 4 years ago
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Conversation: Marketing functions and frameworks with Emily Kramer
Listen now (41 min) | From war to climate change, from Ukraine to Yemen, different parts of the world are hurting right now. 42 Agency is asking our community to consider donating to registered charities that help those affected by these unfortunate current events (Red Cross…
Kamil Rextin
Apr 12
Comment
The Classic - Brand vs. Performance Debate
Yet Another False Dichotomy
Sebastian Cuervo
Apr 6
3
Comment
How to create a GTM tech stack aligning Marketing, Sales and Customer Support
Before we get started, we want to thank Sibil Samuel for all of his help with this piece. Honestly, this is just the result of a fruitful conversation in which he kindly and articulately explained to me the importance of having the right tech stack for organizations looking to…
Sebastian Cuervo
May 13
3
Comment
Single View of a Customer
Editors Note: Vikash & I met like most folks who work in tech... via Twitter :) We exchanged a lot of notes & I finally managed to get him to sit down and write an essay on his experiences building unified customer profiles using Segment / Mixpanel etc. While enterprise models…
Vikash Koushik
Mar 23
4
Comment
Most popular
On Category Creation
Kamil Rextin
and
Sebastian Cuervo
Comment
Single View of a Customer
Vikash Koushik
4
Comment
Go-To-Market & Tech Adoption Curve
Kamil Rextin
4
Comment
Customers > Audience
Sebastian Cuervo
and
Kamil Rextin
1
Comment
Atlassian & Freemium Framework
Kamil Rextin
4
Comment
Edition 31
Kamil Rextin
3
Comment
See all popular
New
Community
Conversation: Aligning Sales and Marketing for Growth with Katie Paterson
Listen now (32 min) | From war to climate change, from Ukraine to Yemen, different parts of the world are hurting right now. 42 Agency is asking our…
Kamil Rextin
Mar 17
Comment
Conversation: Communication and Communities with Janessa Lantz
Listen now (41 min) | From war to climate change, from Ukraine to Yemen, different parts of the world are hurting right now. 42 Agency is asking our…
Kamil Rextin
Mar 10
Comment
Conversation: Financial KPIs and Marketing with Dave Bunce
Listen now (38 min) | In this episode, we chat with Dave Bunce, CEO at Morphio. Among the many subjects we touch upon, we discuss the importance of…
Kamil Rextin
Feb 24
Comment
Conversation: Brand Marketing for B2B SaaS by Amrita Gurney
Listen now (35 min) | In this episode, we chat with Amrita Gurney, Head of Marketing at Float. Among the many subjects we touch upon, we thoroughly…
Kamil Rextin
Feb 17
Comment
Conversation: In-depth ABM with Dave Rigotti.
Listen now (42 min) | In this episode, we chat with Dave Rigotti, Co-founder, and CEO at Inflection.io. We discuss how he moved from Microsoft to the…
Kamil Rextin
Feb 14
Comment
Does intent mean anything?
What do intentions sum up to be?
Kamil Rextin
and
Sebastian Cuervo
Feb 8
2
Comment
Conversation: Bottoms-up marketing with Stella Garber
Listen now (30 min) | In this episode, we chat with Stella Garber, former Head of Marketing at Trello. This episode is fantastic to learn more about…
Kamil Rextin
Jan 27
Comment
Conversation: Intent data with Tukan Das
Listen now (30 min) | In this episode, we chat with Tukan Das, CEO at LeadSift. We discuss intent, what works and what does not with intent data, and…
Kamil Rextin
Jan 20
Comment
See all
Most popular
On Category Creation
Kamil Rextin
and
Sebastian Cuervo
Comment
Single View of a Customer
Vikash Koushik
4
Comment
Go-To-Market & Tech Adoption Curve
Kamil Rextin
4
Comment
Customers > Audience
Sebastian Cuervo
and
Kamil Rextin
1
Comment
Atlassian & Freemium Framework
Kamil Rextin
4
Comment
Edition 31
Kamil Rextin
3
Comment
See all popular
42Slash
A publication on B2B Marketing
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